Jan 15, 2022
We don’t get many breaking news headlines in real estate – much less in the real estate investing world. In fact the general public didn’t notice this at all, but this week we had a minor earthquake in the investing world. Third party data providers lost access to failed listing and sold property data. What does it mean, who is affected, and how should you deal with this - today on Flipping America.
Panic is never a good first response. But it’s understandable when you unexpectedly lose a major tool that your business relies on. And this is why your business should never rely on just one tool or one platform. If your entire operation is based on a technology owned and controlled entirely by someone else, your livelihood is in their hands. Amazon third party sellers are unwise to stake their lives on the Amazon platform. I’ve seen sellers lose their ability to sell for a variety of reasons - none of which were their fault. I’ve seen sellers sell the same product for months or years and suddenly be told they can no longer sell that product. Or worse yet, Amazon decides to sell it. I’ve seen people build a nice following on Patreon and YouTube only after taking a position those platforms don’t like, become de-platformed or de-monetized.
I do not and will not put all my eggs in one basket. I don’t talk about this much but I work hard to develop multiple income streams. At the moment they are all generally in the same field, but that isn’t the long term plan. I’m not going to talk about that today because all of this is leading to one simple statement: If you are completely dependent on Propstream for your real estate business, you are probably unwise.
Propstream announced this week that due to some changing regulations, they will no longer be allowed to provide information on failed listings or sold properties. Failed or expired listings is but one of over a hundred possible data points from which to build a marketing list. And it’s not one of my favorites. If a listing expires without selling - especially in the past three years - it’s almost always because the seller is asking too much. I’ve marketed to this list in the past, but don’t find many who are willing to lower their expectations simply because the listing expired. So this really isn’t a big deal.
The lost of sold comps is a big deal - a huge deal. We run comps based on sold properties. This is without question the most reliable way to know what your potential investment is potentially worth. This data is essential for appraisers, lenders, and even tax assessors. Well guess what, you can’t really develop a solid “after repair value” without sold comps.
Or can you?
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What should you do if you don’t have access to the sold comps?